A devout digital innovation evangelist, Carles has over two decades’ experience in business development, specializing in digital transformation. He was drawn to NuNow by a common interest in providing tangible sustainable digital solutions and its holistic approach to innovation.

In another life, he would have pursued a career in psychiatry or psychology, unravelling the mysteries of the human mind and behaviour.

Despite his passion for all things digital, Carles has retained an endearingly nostalgic attachment to old-school, hand-written note-taking and has thus acquired a vast collection of notebooks – still completely blank – but which he hopes one day will inspire him to record his innermost thoughts.

His mantra: “Done better than perfect”.